What structure should a LinkedIn post have?

Ten complete structures to fill in. Click to copy.

No signup · No limits · Never leaves your browser

10 results
  • The failure that taught something

    [Time] ago, [concrete failure]. What happened: [What you did] [What went wrong] [How you reacted] What I learned: [lesson in one line]. If you're going through something similar: [concrete advice].

  • The day something changed

    [Date or moment]. [Scene in one line]. Until that day I [how you worked before]. Since then I [what you do differently]. The difference in numbers: [before] → [after].

  • Take and defence

    [Clear, arguable statement]. Three reasons: 1. [Reason with data] 2. [Reason with example] 3. [Reason from experience] I know plenty of people disagree. What am I missing?

  • Break a myth

    "[Common myth]". I've heard it [N] times this month. It's false, because [reason with data or source]. What does work: [concrete alternative].

  • Problem, action, result

    [Client or project] had [concrete problem]. What we did: → [Action 1] → [Action 2] → [Action 3] Result in [timeframe]: [number]. The biggest factor was [the one you didn't expect].

  • The experiment

    I tried [thing] for [period] to see whether [hypothesis]. What I measured: [metric]. Result: [before] → [after]. Honest conclusion: [what you conclude, including if it failed].

  • Mistakes that cost me

    [N] mistakes I made in [area] and what each one cost me: 1. [Mistake] → [cost] 2. [Mistake] → [cost] 3. [Mistake] → [cost] Number [N] is the one I'd least repeat.

  • What I'd do differently

    If I started [activity] today, I'd do this and nothing else: → [Thing 1] → [Thing 2] → [Thing 3] And I'd stop doing [what everyone does].

  • Quiet launch

    I've been working on [project] for [time]. It's live today. What it is: [one line]. Who it's for: [one line]. What it isn't: [one line]. [Link or how to try it] If you try it, tell me what breaks.

  • New chapter

    I'm leaving [place] after [time]. What I take with me: [Lesson 1] [Lesson 2] Thank you to [specific people]. What's next: [what's coming].

How to use it

  1. Choose by goalStory, opinion, case study, list or announcement. The structure changes with what you're after.
  2. Copy and fill inBrackets mark what to replace. If you can't fill a gap with something of your own, that template isn't yours.
  3. Check the cutPaste the result into the preview tool to see where "…see more" lands.

These are text templates, not design ones

Search for LinkedIn templates and almost everything that comes back is graphic design: cover backgrounds, Canva carousels, banners.

This is a different thing. These are text structures: how a post is ordered so it makes sense and gets somewhere.

It's the odd gap in this niche. There are thousands of templates for making a post look good and almost none for making it well written.

Why they're short

A post allows 3,000 characters, but the feed shows about three lines on mobile before collapsing.

A long template pushes what matters out of sight. Every one here is built so the hook and the promise fit at the top, with the development below.

If filling in a template gives you 2,000 characters, it isn't that you wrote a lot: there are probably two posts in there.

The mistake of using them as-is

A carelessly filled template shows. If the brackets become generalities ("I got good results quickly"), the structure survives but the content says nothing.

The value of a template is that it forces you to have the pieces: a concrete number, a concrete mistake, a lesson in one line. If you don't have them, the template is telling you something.

There's an added risk on LinkedIn: when enough people use the same structure, it gets recognised. Reordering the blocks or dropping one helps more than hunting for a new template.

Which one to use

To get known, the story ones. They get shared most because there's a person behind them.

To be taken seriously in your field, the case-study ones. They demand numbers, and numbers are what separate an opinion from a demonstration.

For conversation, the opinion ones. They work if you genuinely hold an arguable position; if everyone would sign the statement, there's no debate.

List templates are the easiest and the most worn out. Use them when the content is genuinely enumerable, not to chop up an idea that was one thing.

Frequently asked questions

Are these design or text templates?
Text. Post structures to fill in, not backgrounds or carousels.
How long should a post be?
The cap is 3,000 characters, but what decides it is whether the hook fits in the first three lines. Most posts that work sit well below the cap.
Can people tell I used a template?
They can tell if you didn't fill it with anything concrete. The structure doesn't give you away; generalities do.
Can I mix two templates?
Yes, and it usually reads better: one type's hook with another's development is less recognisable.
Does this generate the post with AI?
No. These are structures for you to fill. Generation in your own voice is in the paid product.
Do I need an account?
No. Everything runs in your browser.

More free tools