What is linkedin copywriting?

The difference from writing for a blog is order. In an article you can build the argument and reach the conclusion at the end; on LinkedIn the conclusion goes at the top, because almost nobody reaches the bottom.

Hence the habit of one sentence per line. It works because the feed is skimmed and white space helps, but it carries a cost almost nobody calculates: every line break consumes visible space and brings the cut forward.

What gives weak writing away is not length, it is the absence of specifics. A post with your own numbers, a concrete mistake or a recognisable scene holds up even when badly structured. One full of neatly ordered generalities does not.