LinkedIn & AI marketing glossary
Clear, up-to-date definitions of the terms that show up most often in our articles — built so you can look up a concept in seconds and apply it to your strategy.
LinkedIn algorithm
The LinkedIn algorithm is the automated system that decides which posts to show each user, in what order, and to how much audience. Since 2024 it prioritizes original content with high dwell time and authentic comments over surface-level likes or external links.
Read definitionDwell time on LinkedIn
Dwell time is how long a user stays reading or interacting with a LinkedIn post before continuing to scroll. It is one of the most important algorithm metrics since 2024: the higher the average dwell time of a post, the broader its organic distribution.
Read definitionPersonal brand
A personal brand is the public, professional perception a person builds about themselves through their communication, expertise, and interactions. On LinkedIn, it shows up in the content they publish, their profile, their interactions, and the consistency of their message over time.
Read definitionEngagement rate on LinkedIn
Engagement rate on LinkedIn is the percentage of people who saw a post and interacted with it (likes, comments, shares, saves, or clicks). It is calculated by dividing total interactions by impressions and multiplying by 100. A healthy engagement rate on LinkedIn sits between 3% and 8%.
Read definitionSocial selling
Social selling is the sales strategy that uses social networks (in particular LinkedIn) to identify, connect with, educate, and influence potential customers before selling. Instead of cold messages, it relies on valuable content, authentic conversations, and building authority in a specific niche.
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